💰 Behavioral Finance: Understanding the Psychology Behind Money Decisions Traditional finance assumes that people are rational, logical, and always act in their own best financial interest. But let’s be real — if that were true, no one would impulse-buy sneakers they don’t need or sell their investments during a market dip. That’s where behavioral finance comes in. 🧠What Is Behavioral Finance? Behavioral finance blends psychology and economics to explain why people often make irrational or emotionally-driven decisions with money. It digs into the how and why behind our financial behavior — including fear, greed, overconfidence, and even social pressure. This field isn’t just academic theory. It’s reshaping how we understand consumer behavior, investing habits, retirement planning, and financial markets overall. --- ⚖️ Common Behavioral Biases That Influence Financial Choices 1. Loss Aversion We feel the pain of losing money more intensely than the joy of gaining it. That’s why inves...